Alta
We (Me and collaborator motion designer - Maayan Erlich) collaborated with Alta on a new product video created alongside their rebrand — a system designed to rethink how companies approach go-to-market.
Alta builds a unified engine for outbound growth, helping teams reach the right audience, act at the right time, and continuously learn from performance. Our challenge was translating that into a visual language that feels as dynamic and intelligent as the product itself.
Alta builds a unified engine for outbound growth, helping teams reach the right audience, act at the right time, and continuously learn from performance. Our challenge was translating that into a visual language that feels as dynamic and intelligent as the product itself.
We leaned into Alta’s gradient-driven identity — lilac, purple, blue, and pink — and built a world that moves between abstraction and clarity.
We leaned into Alta’s gradient-driven identity — lilac, purple, blue, and pink — and built a world that moves between abstraction and clarity.
Style frames and early explorations
we aimed to visualize the "unified engine" concept. We experimented with a language that balances clean UI with high-energy motion, transforming abstract data flows into precise, dynamic visual movements that reflect the platform's intelligence.
Credits
Creative Direction, Design & Animation: MO Creative Studio — Or Drori & Maayan Erlich
Music & SFX Mix: @talavital
Alta Team
Head of GTM Elina Papernaya
Head of Brand Gal
Bulka
Creative Direction, Design & Animation: MO Creative Studio — Or Drori & Maayan Erlich
Music & SFX Mix: @talavital
Alta Team
Head of GTM Elina Papernaya
Head of Brand Gal
Bulka
