Brain.FM
This project was a collaboration with Brain.fm App to create a mini-campaign comprised of four short animated videos. The objective was to visually articulate the abstract process of achieving a deep flow state through their signature functional music.
I then collaborated with artist Maayan Erlich and w e developed a "mini psychedelic campaign" where each of the four spots explores how sound fundamentally shifts the brain's focus. The visual narrative starts with a burst of chaos—a distinct, "groovy" trip representing distraction and noise—and then resolves into Brain.fm’s sleek UI, demonstrating the transition from distraction to the focused, harmonious state that the music helps users reach.
Experience Hyperfocus
This clip visualizes the immediate transition into deep concentration. The animation begins with a visual toggle getting unlocked, creating a sudden, seamless window to the flow state world that highlights instant clarity.
Experience Your Brains Full Power
An abstract silhouette of a figure spinning in a vibrant, colorful space captures the feeling of accessing the brain’s full potential. The dynamic, expansive motion reflects limitless cognitive energy.
Your Brain Without Limits
The animation centers on headphones acting as a portal, initiating a psychedelic transformation that transports the viewer into an unlimited, expansive state, visualizing a mind operating completely without boundaries.
Activate Your Focus
This spot begins with a fragmented grid of chaotic elements that quickly unify and resolve into a single, cohesive shape, demonstrating the process of turning distraction into a singular, focused mind.
