Empathy — Platform Video

A cinematic platform video for Empathy, combining AI-generated live action with carefully crafted UI and motion.

We created a series of intimate, everyday moments and used the product UI as a natural layer within them — focusing on subtle performances, seamless micro-interactions, and a warm cinematic feel. My role covered creative direction, AI video generation, animation and motion, helping shape the piece from the initial visual direction through to the final film.

The goal was to make the technology feel human, while showing how Empathy supports people through some of life’s hardest moments.