Intro to Appcharge
Appcharge is a platform empowering game developers by providing control over the backend of their games. This platform eliminates third-party commissions on in-app purchases, allowing direct transactions between users and developers.
I was commissioned to create an engaging video explaining the key principles of the Appcharge platform – essentially, an elaborate dynamic presentation. The challenge arose when applying this to a poker game app, which differed significantly in design from the Appcharge brand.
Early Style-frame Design
To enhance the video's visual appeal, I introduced an additional layer – the electric grid. This recurring element served as a unifying thread, subtly revealing itself during transitions and tying together various tiles and components featured in the video. The electric grid acted as a structural framework, akin to a skeleton, upon which the entire video was built.
Navigating the contrasting design elements required finding a harmonious middle ground. I streamlined this process by gradually building the interface through a demonstration of Appcharge's app builder. This involved incorporating elements from Appcharge's brand guidelines and seamlessly transforming them into the poker app's style.
To enhance the video's visual appeal, I introduced an additional layer – the electric grid. This recurring element served as a unifying thread, subtly revealing itself during transitions and tying together various tiles and components featured in the video. The electric grid acted as a structural framework, akin to a skeleton, upon which the entire video was built.
Appcharge's Color Pallet