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Intro to Appcharge
Appcharge is a platform empowering game developers by providing control over the backend of their games. This platform eliminates third-party commissions on in-app purchases, allowing direct transactions between users and developers.
I was commissioned to create an engaging video explaining the key principles of the Appcharge platform – essentially, an elaborate dynamic presentation. The challenge arose when applying this to a poker game app, which differed significantly in design from the Appcharge brand.
![](https://freight.cargo.site/t/original/i/4da23791b31a2d02cf6df2aec787627020e0d6f9e71183f8e7e46ed236189475/ezgif-3-97477b842d.gif)
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Navigating the contrasting design elements required finding a harmonious middle ground. I streamlined this process by gradually building the interface through a demonstration of Appcharge's app builder. This involved incorporating elements from Appcharge's brand guidelines and seamlessly transforming them into the poker app's style.
![](https://freight.cargo.site/t/original/i/c989e63c347c3a3d3aae9d7cf6631906d824738cd5da22920012314afe708768/ezgif-3-367deefc17.gif)
To enhance the video's visual appeal, I introduced an additional layer – the electric grid. This recurring element served as a unifying thread, subtly revealing itself during transitions and tying together various tiles and components featured in the video. The electric grid acted as a structural framework, akin to a skeleton, upon which the entire video was built.
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![](https://freight.cargo.site/t/original/i/170014368cda7421117a0f3c45adc68b365c57c56f774fe8c9bdb1b4ef049529/Marketing---patllette-0-00-00-00.png)
Appcharge's Color Pallet
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![](https://freight.cargo.site/t/original/i/e1ff6adfe0ad4063c4470fba97168417d2da3506d08e2a7e7469a4844105b362/MARKETING--_-LOGO-ANIMATOIN.gif)
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Once the overall flow was established, I focused on ensuring smooth playability in a loop, while meticulously layering in music and sound effects to maintain continuity. The end result is a concise yet informative video that not only met the project's requirements but also pushed the boundaries of my creative expression to achieve a unique outcome. I am exceptionally pleased with the result, as it successfully combines functionality with creativity in a small loop video format.
![](https://freight.cargo.site/t/original/i/370832131350d57b793615052eaf4693379cbfb50a2be9042fc30b7aeb14b33b/ezgif-3-4781f53888.gif)
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![](https://freight.cargo.site/t/original/i/9072efb11a0e04576c44658e47cd6620baff9f7051c57c355c90f431ff329e77/Screenshot-2024-01-21-at-11.57.02.png)