MET-Rx FLEX
John Cena is the new face of MET-RX's retro-themed campaign, called "Flex".
John Cena is the new face of MET-RX's retro-themed campaign, called "Flex".
This project is a 90s nostalgia explosion. In order to create fast paced, vintage ads that hit the audience with muscle, we spent a lot of time researching and creating all the assets.



Having figured out the basic layout for the shoot with Cena, we made a bunch of animations to serve as backgrounds. Those were inspired by old wrestling posters as well as ads for electronic products and analog tech looks such as DV cams and early video game consoles. We leaned on the combination of lo-fi 3D animation with 2D elements such as typography, lightning animation and other graphic elements.



Logo Animation:


Inspirations and References:



We ended up with an awesome edit of a VHS old school commercial that we're so proud of.Let's have fun and don't forget to FLEX!











