MET-Rx FLEX

John Cena is the new face of MET-RX's retro-themed campaign, called "Flex".

This project is a 90s nostalgia explosion. In order to create fast paced, vintage ads that hit the audience with muscle, we spent a lot of time researching and creating all the assets.

Having figured out the basic layout for the shoot with Cena, we made a bunch of animations to serve as backgrounds. Those were inspired by old wrestling posters as well as ads for electronic products and analog tech looks such as DV cams and early video game consoles. We leaned on the combination of lo-fi 3D animation with 2D elements such as typography, lightning animation and other graphic elements.

Logo Animation:

Inspirations and References:

We ended up with an awesome edit of a VHS old school commercial that we're so proud of.Let's have fun and don't forget to FLEX!

Director @fonsschiedon | Executive Producer - Laura Richard | DOP - Magela Crosignani | Producer - Carlos Gutierrez | Assistant Director - Charlie Anderson | Assistant Producer - Christine Perasso | HMU - Anny Kim | Stylist - Sophie de Rakoff | Asst. Stylist - Michi Tomimatsu | Gaffer - Kris Wagner | Grip - Mike Baker | Grip - Khris Colgate | Teleprompter - Jai Jacob | 1st AC (A Cam) - Jacob Fuller | 1st AC (B Cam) - Tiger Tao | 2nd AC - Mike Elliot | DIT - Jeno Somma | VTR - Jason Dowling | Photographer - Stephanie Stanley | First Assistant - Amie Santavicaa | Second Assistant - Alayna Vance | Sound - Damen Shaqiri | Art Director - Todd Brindle | Art Assist - Jenn Brewer | Coordinator - Christian Cashmir | PA - Ethan Woods | PA - Chelsea Butts | Grip - Tim Bedinghaus | Driver - Michael Hayward | Tailor - Sue Rhoden | Post Production @goldenchild_la | Executive Creative Director @fonsschiedon | Executive Producer @pierrenobile | Design/Animation @theordrori | Edit / Conform @saganisgod | Sound Design & Mix @soundsredaudio | Editorial @finalcutedit | Editor @savagecampbell | Asst Editor @g.regalado98 | Prod - Nadia Nugent | HOP - Penny Ensley | EP - Sarah Roebuck | US MD - Justin Brukman | Agency - U.N.N.A.M.E.D | Executive Creative Director - Manuel Dilone | Head of Program Management/Production - Taylor Holland | Strategy - Helder Santo | Design Director - Bruno Da Silva | Jr Designer - Lia Kim | Copywriter - Curt Mueller | Client MET-Rx | CEO - Azania Andrews | Partner, Bain Capital / Advisor - Matt Freeman | VP of Marketing and Innovation - Amie Testerman | Marketing and Innovation Director - Bree Randall

Thanks for scrolling :)

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