Material Called Light: A Photon's Journey
This abstract animated motion graphics sequence explores the idea of a single photon traveling in a microscopic world until it becomes a part of a print on glass, made with a unique light based printing technique.
This abstract animated motion graphics sequence explores the idea of a single photon traveling in a microscopic world until it becomes a part of a print on glass, made with a unique light based printing technique.
We envisioned an abstract flow filled with gradients and undefined shapes to capture the magic behind the printing process. A vibrant color palette covering nearly all colors served as the initial creative exploration, imagining how light is presented in a unique and captivating way.
Original Styleframes:
We experimented with various ideas and ultimately crafted a visual style in the vein of 1960s abstract animations, enhanced with analog filters and behaviours. By integrating real-life footage, we achieved an original and distinct vibe that I am really proud of.
Storyboard Frames:
Early motion tests:
Animates Gradients R&D:
The final result is a unique flow of mostly abstract motion that uses nostalgia aesthetics and modern techniques, illustrating light's magical journey and its transformation into exquisite jewelry.
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Client: Material Called Light
Design and Motion: Or Drori
Creative Direction: Kobi Vogman
Production: Omer Ben David
Cinematography: Omri Barzilai