Medidata — Built on Experience
Medidata is a technology platform powering clinical trials, connecting patients, clinical teams, data, and technology throughout the process. Working together with Yes&, we were trusted with the creative direction, design, and animation of this one-minute film for Medidata’s Built on Experience campaign.
The challenge was to bring the energy and playfulness we love into a world that needed to feel precise, trustworthy, and human. We built a clean visual language with subtle 3D behavior, perspective, parallax, and camera movement, using Medidata’s signature “links” as a recurring device to frame moments, guide attention, and move the story forward.
Footage played a big role in shaping the visual language of the film. We started with selected imagery from Medidata’s existing brand library, using AI to bring still images to life and expand that world with new imagery and video that felt consistent with the original material. A lot of the process came down to careful curation — finding the right people, environments, lighting, and moments to make everything feel like part of the same world.
Medidata’s signature “links” became the element that tied it all together. We used them throughout the film to frame and emphasize moments, interact with the footage, and open and close around content to move us naturally from one part of the story to the next.
