Monday: Connect the Dots

A collaboration with Motion Designer Maayan Erlich

We produced a 30-minute TV spot for, set to air on Hulu. is an adaptable work management platform designed to help teams streamline their projects and tasks with ease.

The concept for the ad stemmed from the idea of the connect-the-dots puzzle game, reimagined to reflect real-world work challenges. Initially, we approached the concept with bolder visuals, depicting a web of colorful lines and dots that eventually converged into the Monday platform. This approach produced a vibrant and playful video.

Storyboard Sketches
Style Frames:
Animation Test: